I suspect Julian Assange is not the real name of the WikiLeaks founder. It sounds more like a moniker made up in the heat of the moment to avoid revealing one's true identity. I imagine the "Julian" part is legit; it's the surname I doubt.
"Whats your name?"
"Julian."
"Julian what?"
"Julian Ahhh...san..juh, Assange!"
"How do you spell that?"
"I don't know."
Marketing that shoots for a male audience never aims very high intellectually. Maybe there aren't enough intelligent men to make up a target market or maybe they know smart men couldn't be persuaded by any tactic advertisers attempted. Here's an example of advertising intended for a male audience:
"HEY, MORON, DRINK BEER, BUY GENITAL ENHANCEMENTS, GAMBLE ON SPORTING EVENTS AND GO TO GIRLY CLUBS, THEN BUY YOUR WOMAN EXPENSIVE JEWELRY IN THE HOPE THAT SHE'LL FORGIVE YOU FOR DRINKING BEER, BUYING GENITAL ENHANCEMENTS, GAMBLING ON SPORTING EVENTS, AND GOING TO GIRLY CLUBS. DO IT NOW!"
Hey, why be subtle?
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